Uttarakhand has seen mass migration and most of the villages are either uninhabited or full of old men, women and children as male members have moved to cities in search of jobs. Though these families have small farms they don’t do farming as animals destroys their crops. 80% of the farmers have left farming in the hills of Uttarakhand.
We want to change this problem in an opportunity for these people. Though logistics is very hard, due to unmaintained mountain roads traveling to the nearest market or city is a nightmare. Practically no industry exists in these mountains. We travelled to dozens of remote mountains, trained these great women in their traditional craft of weaving, sewing, accessory making and provide them jobs and above all an identity.
We have created a value chain and involved hundreds of women in farming (hemp farming is less labour intensive) , retting of hemp plants, degumming, carding, sewing, handlooms etc. We believe that women are like the roots of the tress, if you empower a woman she will empower an entire community around her. We train them in marketing, quality control etc. and give them platform to sell their products at fair price.
Every inch of fabric or clothing on these pages comes from beautiful remote Himalayan villages of Uttarakhand, India made by love and care by these hard working women. These women from mountains are already very beautiful in appearance and at heart but now they are making the world a better place by promoting the most sustainable plant on earth.
With every purchase on this website, you spread love and lessen your carbon footprint.
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